Summary: In Jack Solomon's Masters of Desire, he speaks about how McDonalds appeals to different age groups by releasing multiple different advertisements including children with Ronald McDonald. Solomon explains that Ronald McDonald is a symbol of fun towards children. Ronald shows children that they will be happy if they go to McDonalds.
Response: When I was a young, I was scared of Ronald McDonald and every other clown out there. I wouldn't have believed that Ronald McDonald was any sign of happiness during my childhood. Ronald McDonald is a sign of fear, towards me, then fantasy. I believe McDonalds did not do a good job using Ronald McDonald to appeal to fantasy ad in my opinion.
